Leading Through
Innovation & Collaboration

Meet Our Leadership Team

JIM MURPHY
Chief Executive Officer

As Greenphire’s CEO, Jim leads the strategy for the company, including client satisfaction, business operations, commercial execution and financial performance. He is committed to fostering a cul…

As Greenphire’s CEO, Jim leads the strategy for the company, including client satisfaction, business operations, commercial execution and financial performance. He is committed to fostering a culture of growth, innovation, excellence and employee satisfaction.

Jim has focused his career on building innovative eClinical software companies to address challenges and unmet needs within the global clinical research ecosystem. Prior to joining Greenphire, Jim most recently served as the president and managing director of Almac Clinical Technologies, where he was responsible for strategic, financial and operational leadership. While at Almac, Jim also served as the president and managing director of Almac Pharmaceutical Services – Asia, where he established and managed the Almac Group’s Asia Pacific organizations and business operations across all solution areas.

Jim earned a Bachelor of Science in Biochemistry and a Master of Science in Molecular Biology from the University of California at Santa Barbara. Jim resides in the Philadelphia area with his wife and three children. He has a keen interest in travel, cycling and water sports.

SUE VESTRI
Chief Financial Officer

As the Chief Financial Officer, Sue oversees the accounting, business support, financial planning and analysis, auditing, tax and treasury, as well as investor relations for Greenphire. She is comm…

As the Chief Financial Officer, Sue oversees the accounting, business support, financial planning and analysis, auditing, tax and treasury, as well as investor relations for Greenphire. She is committed to ensuring a positive customer experience through close collaboration with the operations, sales and support teams across the organization.

Sue has nearly three decades of financial leadership experience in SaaS-based technology organizations with significant operating scale and complexity.

Prior to joining Greenphire, Sue was CFO at mobile software provider Artisan Mobile, Inc., which was acquired by TUNE in 2015, and cloud-based integration solution provider, Boomi, Inc., which was acquired by Dell in 2010. She started her career with Coldwell Banker in its national accounting office in Southern California, and has worked with a number of start-up and growth-stage companies throughout her career.

After 20 years in Southern California, Sue now resides in Pennsylvania where she earned her Bachelor of Business Administration degree in Accounting from Temple University. In her spare time, she enjoys spending time with her family, traveling, and occasionally squeezing in a round of golf.

Wayne Baker
Chief Commercial Officer

As Greenphire’s Chief Commercial Officer, Wayne is responsible for the global commercial strategy of the rapidly growing organization, including the execution of sales and marketing programs. Way…

As Greenphire’s Chief Commercial Officer, Wayne is responsible for the global commercial strategy of the rapidly growing organization, including the execution of sales and marketing programs. Wayne is a proven strategic sales executive with more than 25 years of commercial experience in technology and life science industries.

Prior to joining Greenphire in 2016, Wayne served in numerous senior leadership roles at Advanced Health Media (AHM), a leading global provider of SaaS-based solutions designed to manage compliant interactions with healthcare professionals and organizations for the highly-regulated life sciences industry. During his tenure, Wayne helped establish AHM as the market leader, playing an integral role in the organization’s 1500 percent revenue growth during a four-year period, with continued global expansion thereafter. Earlier in his career, Wayne gained sales leadership and industry experience at Parametric Technology Corporation (PTC) and Brent International. He earned his bachelor’s degree in Chemical Engineering from Drexel University.

Wayne resides in the Philadelphia area with his wife and four children. When not tending to business matters, Wayne is a dedicated coach and active spectator of his children’s sporting events, and also enjoys playing golf and entertaining friends.

ALAN MATUSZAK
Chief Technology Officer

As Chief Technology Officer, Alan leads the development of Greenphire’s innovative technology solutions that automate payments for the clinical trial industry, ensuring the infrastructure is secu…

As Chief Technology Officer, Alan leads the development of Greenphire’s innovative technology solutions that automate payments for the clinical trial industry, ensuring the infrastructure is secure, scalable, and reliable. Leveraging a proven agile methodology, Alan and his team constantly refine and develop Greenphire’s solutions to support client needs. Additionally, he works closely with the product team to plan and to execute the product roadmap strategy, anticipating “what’s next” and how to develop the right solutions to maintain the company’s strategic advantage.

With over thirty years of experience delivering software solutions for multiple industries, Alan has a diverse combination of skills in the areas of technology strategy, architecture, design, integration, and software development of SaaS products.

Previously, Alan was Vice President of Engineering at Medidata Solutions, a leading SaaS provider in the Life Sciences industry focused on Clinical Trial automation. Alan was responsible for managing the development, maintenance, and growth of several software products during his tenure at Medidata. Prior to that, Alan was CTO at eLynx, where he led the development and growth of the Expedite SaaS platform for automating the mortgage origination process for the nation’s leading mortgage lenders.

Born in Chicago, Alan holds a Bachelor of Business degree in Management Information Systems from the University of Houston and an MBA in Finance from Miami University. In his spare time, Alan enjoys playing golf, playing tennis, riding his bicycle, and hiking mountains all over the country.

KYLE CUNNINGHAM
Chief Product Officer

As Chief Product Officer, Kyle leads the strategic direction of product development, ensuring that Greenphire solutions are constantly evolving to address client needs. He works closely with sales …

As Chief Product Officer, Kyle leads the strategic direction of product development, ensuring that Greenphire solutions are constantly evolving to address client needs. He works closely with sales and IT to understand the evolving clinical trial landscape and works to identify how to align the product roadmap to ensure the company stays ahead of the curve.

Kyle has more than two decades of experience in product strategy, product and project management, relationship management and operations management. Prior to joining Greenphire, Kyle worked for SEI Investments Company, where he focused on product and service strategy for international investment processing and management.

Kyle holds a Bachelor of Science degree in Business from Kutztown University. In his free time, Kyle enjoys hiking and spending time with his daughter.

ERICA COHEN
Senior Vice President, Operations

As Vice President, Operations, Erica is responsible for overseeing Greenphire’s business operations, establishing process efficiencies and driving operational excellence to ensure a best-in-class…

As Vice President, Operations, Erica is responsible for overseeing Greenphire’s business operations, establishing process efficiencies and driving operational excellence to ensure a best-in-class customer experience for existing and future clients. She is committed to building and scaling the team to support continued exceptional adoption of our software and services around the world.

Erica has nearly 20 years’ experience in the technology industry with an extensive background in operational leadership. Prior to her work with Greenphire, Erica served as Vice President, Healthcare Product Delivery & Consulting for LexisNexis Risk Solutions where she led a global professional services team responsible for ensuring an outstanding client experience from initial product and service delivery through ongoing support. Earlier in her career, as VP, Operations for Health Market Science (HMS), Erica focused on establishing process efficiencies across the organization while demonstrating a commitment to ensuring positive employee experience, internal productivity and teamwork, ultimately driving customer satisfaction and new business generation.

Erica attended Rosemont College where she earned a Bachelor of Arts in History and a Master of Arts in English Literature and Publishing.